Geomapping

The Last Mile Is Where Drug Launches Die

Based on my modelling, the pharmaceutical industry loses around £16 billion in launch revenue every year. Not in R&D. Not…

2 weeks ago

How Geomapping Reveals the Hidden Impact of Food Deserts on Public Health

We are quick to frame health as a matter of personal responsibility, whether it be eating better, moving more, or…

4 months ago

From Hyperlocal to Blockbuster: Why Precision Strategy Scales Like a Startup

From Hyperlocal to Blockbuster: Why Precision Strategy Scales Like a Startup By Ben Randal, Strategy Lead at Adelo “Find me…

4 months ago

Why place matters: My experience using geomapping to understand the obesity epidemic in London

Before I joined adelo’s health intelligence team, I mapped London’s obesity epidemic – discovering firsthand why understanding ‘where’ changes everything…

4 months ago