Consumer Health & Wellness

Own Your Customers.
Build Loyalty Across Channels.
Measure Omnichannel ROI.

Compliant engagement. Human connection. Lasting loyalty.

You have the product. Now own the customer. Precision targeting reveals where demand concentrates. Omnichannel presence meets them on your hub, through AI, in webinars, at pharmacy, direct. Science made relevant to their world builds trust and keeps them coming back.

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Explore Geo Mapping

What It Delivers

  • Target specific markets wih precision.
    Find high-opportunity neighborhoods by activity, lifestyle, and health need—where conversion is strongest.
  • Build loyalty through science made relevant.
    AI advisors, webinars, on-demand resources grounded in daily reality. Science-backed. Compliant. Personalized.
  • Own customer data across all channels.
    Track repeat purchase, lifetime value, advocates. First-party data across pharmacy, direct, telehealth.
  • Build habits through consistency.
    Meet them where they are. Engage with what matters. Track what converts. Build loyalty that turns into habit.

How It Works

From data to understanding, in three steps.

  • 1 Map and Target
    Geomapping identifies high-opportunity neighborhoods. Lifestyle and activity data reveals barriers, behaviors, readiness.
  • 2 Engage Across Channels
    Precision messaging on your hub, through AI, in webinars, on-demand. Available pharmacy or direct. Every AI interaction reflects approved claims, brand voice, and therapeutic positioning.
  • 3 Measure and Repeat
    Track what converts where. Build loyalty profiles. Scale what works based on performance data.
USE CASES

Where Adelo Delivers Impact

USES CASE ONE
OTC Period & Women's Health

Map active women by location, age, fitness. AI helps women understand pain patterns and product efficacy for their activity level. Drive pharmacy + DTC conversion through compliant, trust-building guidance.

USES CASE TWO
OTC Digestive & Cold Relief

Precision targeting at high-need moments. AI explains digestive triggers and seasonal cold/flu risk relevant to their lifestyle. Scale what converts. Compliance ensures every recommendation stays within approved claims.

USES CASE THREE
OTC Pain Relief & Joint Support

An electrolyte brand targeting endurance athletes uses Adelo to map running clubs, cycling groups, and CrossFit gyms.

They sponsor local events, deliver AI-powered hydration coaching, and measure trial-to-subscription conversion by geography—scaling to new markets with proven playbooks.

SEE IT IN ACTION

OTC Women's Health

From Normalization to Recognition to Loyalty

An OTC women’s health brand mapped where female athletes aged 18-40 concentrated. They engaged through an AI advisor delivering science-backed education grounded in their athletic life, optional expert webinars, and frictionless pathways to purchase or pharmacy.

Result: normalized problems transformed into recognized needs. First-party customer base with repeat purchase patterns and growing loyalty.

Ready to Own Your Customer Relationships?

Experience Adelo’s omnichannel engagement for consumer health and OTC.

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Why us?

Meet people where health happens—in their neighborhoods.

Trusted by leading health, wellness and pharmaceutical brands
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