Data Overview

What Powers the Platform?
Three data pillars.
One unified intelligence engine.

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DATA PILLAR ONE
Activity & Lifestyle Data

The world’s largest proprietary dataset.

Adelo has aggregated 8.5+ billion activity and lifestyle data points from gyms, fitness associations, wellness platforms, and health behavior partners worldwide. This is real movement data—how people exercise, what routines they build, how they engage with wellness. It’s proprietary, continuously updated, and available nowhere else at this scale.

This data powers everything. For wellness and fitness brands, it’s direct audience intelligence. For pharma and health insurers, it’s a leading indicator of preventative health—a window into who is actively managing their health before clinical diagnosis captures them.

DATA PILLAR TWO
Social Determinants of Health (SDOH)

The true drivers of health outcomes.

Social determinants account for 60–80% of a person’s health, shaped by where they live, their economic stability, education, and access to resources. This far outweighs clinical care alone. Adelo sources SDOH data from experts and partners worldwide—building the most comprehensive view of the environmental and social factors that shape health decisions.

For pharma, SDOH reveals which communities have unmet need and what barriers prevent access. For consumer health and wellness, SDOH identifies where your message will land—which neighborhoods have the foundation to act on your guidance.

DATA PILLAR THREE
Scientific Evidence

Grounded in truth. Built into AI.

Peer-reviewed research, clinical data, validated health information, and prevalence data inform every insight and recommendation. Your strategy isn’t based on guesses. It’s based on science.

This scientific foundation also trains our AI. Every clinical claim, every health connection, every evidence-based relationship is embedded into our AI systems—so your AI Advisor understands the science, can translate complexity into accessible guidance, and never makes unsupported claims. Science shapes strategy. Science shapes AI. Science shapes trust.

How Data Flows Through
The Platform

From raw intelligence to actionable strategy.

Find uses the data lake to map where your highest-value audiences are. SDOH + Activity data reveals not just demographics, but real barriers, real opportunities, real behavior patterns.

Engage relies on this context to make every message, webinar, and conversation feel local and relevant. Your content is shaped by real data about who you’re reaching and what they need.

Measure captures every engagement interaction—webinar attendance, AI conversation, poll response, content view. This new data enriches the lake, making Find smarter, Engage more relevant, and Measure more precise. The cycle repeats.

Your engagement data stays yours. Never shared. Never sold. Only used to inform benchmarks and improve our platform.

Your Data.
Our Expertise.

We have the data. We also have the team and capability to source or build custom datasets for specific health problems, populations, or research questions.

If standard data won’t answer your question, we can create it.

Built For Trust

  • De-identified and aggregated.
    Individual-level data is never exposed. Privacy is non-negotiable.
  • HIPAA compliant.
    Security and compliance frameworks meet the highest healthcare standards.
  • Your data stays yours.
    Client engagement data never feeds competitive intelligence. It only informs benchmarks and platform improvement.
  • Transparent sourcing
    You know where our data comes from and how it's maintained.

Why This Data
Matters

Proprietary. Continuously updated. Built for AI.

Most health platforms use public data or purchased datasets.

Adelo owns its data. We source it. We maintain it. We continuously refresh it.

  • No guessing.
    Real activity patterns, real SDOH context, real engagement signals. Not estimates. Not models. Reality.
  • Compliance by design
    Privacy and security built into every layer. HIPAA compliant. De-identified. Your data stays protected.
  • AI-native architecture.
    Our data is structured and continuously updated specifically for AI to work with it. Clean, machine-ready intelligence. No retrofitting.
  • Scale without compromise
    8.5+ billion data points from around the world, combined with the ability to create custom datasets for specific problems.

Industry Use Cases

Relevant across health, wellness, fitness, and beauty.

  • Pharma & Lifesciences
    Monitor which clinical claims land with HCPs and patients. Surface common questions and misconceptions. Refine messaging based on what resonates. Improve advisory board discussions.
  • Consumer Health
    Understand what confuses consumers. Identify which benefits people care most about. Surface objections that come up repeatedly, then train your AI to address them proactively.
  • Beauty & Wellnesss
    Discover which skincare science and lifestyle claims resonate most. Track sentiment around routines and ingredients. Guide which content to create and double-down on.

Part of the Adelo Platform

The Health Data Lake is the foundation. It powers Find to identify audiences with precision. It informs Engage to deliver messages that resonate. It enables Measure to track what actually works. Together with your engagement data, it creates a living, learning system that gets smarter with every campaign.

ENGAGE
Live Experiences​

Webinars & events at scale

ENGAGE
On-Demand​

Always-on engagement

ENGAGE
AI Advisor​

Personalized health conversations

See It for Yourself

Ready to build strategy on real data instead of assumptions?
Experience the platform powered by the world’s largest health data lake.

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Why us?

adelo is

Webinars Intelligence Geo
Trusted Solutions for over 14 years
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