Find Audiences.
Act Hyperlocally.
Your strategy needs a living map. Adelo is built on 8.5 billion data points—integrating SDOH intelligence, activity and lifestyle data, and community-level health signals. See exactly which neighborhoods hold your highest-value audiences, what drives their behavior, and where opportunity lives.
Stop guessing. Start knowing.
Precision Built on Real Data
The intelligence that powers every decision.
Adelo’s geomapping platform combines social determinants of health (SDOH), real-world activity data, and local access factors—mapped at the community level. This isn’t modeled or estimated. It’s a continuously updated living map of how people actually live, move, and make health and wellness decisions.
What Geomapping Delivers
See deeper. Act smarter. Prove impact.
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Reveal Opportunity Hotspots
Uncover high-potential geographies that traditional targeting misses—mapped by real-world health factors, activity levels, and community context. -
Overlay Multiple Data Layers
Layer SDOH, fitness and activity signals, access barriers, scientific evidence, and lifestyle data to build a complete, multidimensional view of any geography. -
Create Custom Territories
Define precise territories aligned with your business priorities—whether for launches, campaigns, or ongoing engagement. -
Export for Campaigns
Seamlessly export audience segments and location data to activate campaigns, events, and outreach—on your terms, in your systems.
How It Works
From data to understanding, in three steps.
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Analyze Population Context
Layer SDOH data, activity patterns, and scientific evidence to understand the unique characteristics and needs of each community. -
Identify Key Insights
Surface the cultural, behavioral, and systemic factors that shape engagement—from language and literacy to trust and community infrastructure. -
Build Actionable Strategies
Translate insights into specific recommendations: who to partner with, what messages resonate, which channels work best, and how to overcome barriers.
Industry Use Cases
Relevant across health, wellness, fitness, and beauty.
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Pharma & Lifesciences
Identify hidden patient populations and prioritize medical affairs in communities with greatest unmet need. -
Consumer Health
Pinpoint micro-markets with strong fitness engagement, wellness interest, and receptive audiences—maximize campaign ROI. -
Beauty & Wellness
Find emerging communities, understand local lifestyle drivers, and launch with relevance and precision.
Part of the Adelo Platform
Geomapping identifies where your audiences are. Use these insights to engage with precision—delivering the right message to the right community, in the right way, every time.
Webinars & events at scale
Always-on engagement
Personalized health conversations
See It for Yourself
Ready to understand who your audiences really are—and what moves them?
Experience Audience Intelligence, powered by Adelo.
