Health Journeys Don't Follow Category Lines.
Industries operate in silos. Pharma, consumer health, fitness, beauty, wellness—each with separate data, platforms, strategies. But customers navigate across all of it.
The companies winning understand this. They reach customers with unified intelligence. Only Adelo’s data lake and platform architecture make this possible.
Why Adelo's Data Lake Changes Everything
Your data connects across domains.
Pharma has disease data. Fitness has activity data. Beauty has engagement data. Your 8.5B data lake shows how they connect. GLP-1 adoption impacts protein needs. Stress drives sleep and skin issues. Fitness intensity determines supplement requirements. No competitor has this unified view.
Find operates across silos.
Geomapping doesn’t just identify neighborhoods. It reveals where high-intensity athletes with joint pain concentrate. Where stress-driven insomniacs live. Where GLP-1 users are emerging. Where climate shapes skincare needs. You see intersections competitors miss.
Engage reaches across categories.
Your AI advisor, webinars, and on-demand platform speak the language of full health journeys. Not pharma-speak or fitness-speak or beauty-speak. Integrated guidance grounded in unified science. Customers feel understood because you actually understand them.
Measure proves the connections.
Track how pain management messaging resonates with athletes. How sleep science converts in high-stress neighborhoods. How skincare science lands in specific communities. You measure outcomes across domains. You prove what competitors can’t.
What This Unlocks
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Pharma & Lifesciences
Compress launches. Reach informed patients where they live. Prove real-world outcomes faster. Stay compliant while speaking patient language. -
Consumer Health & OTC
Build clinical credibility alongside accessibility. Own relationships across pharmacy, direct, telehealth. Measure health outcomes, not just sales. -
Fitness & Performance Nutrition
Earn clinical credibility by integrating unified science. Measure performance outcomes in context of overall health. Build communities around results. -
Wellness & Lifestyle
Cut through noise with precision and authenticity. Reach high-intent audiences. Engage with science grounded in their life. -
Beauty & Personal Care
Hyper-target by lifestyle, climate, stress, sleep. Engage with science on how their life impacts their skin. Build communities around visible results.
Choose Your Industry
See It for Yourself
Ready to build strategy on real data instead of assumptions?
Experience the platform powered by the world’s largest health data lake.
