Health tech and the expert voice
Wearables, glucose sensors, home blood tests, supplements and wellness apps all win the first purchase and struggle with the second year. People renew for the aspiration a product serves, and the technology is close to a commodity. So the value is moving to the people who can make that aspiration credible, from the longevity scientist to the family doctor, and most health tech companies haven't yet learned to manage those voices the way pharma does. Eleven essays on how to do it, with the research.
Why people stay
Nobody renews for the data
People stay with a health product for who they are trying to become. Experts make that believable, and live video carries it.
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Why people stay
Your best product research is in the Q&A box
Every expert session is a focus group you forget to keep.
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Claims and creators
The riskiest thing you ship this year is a sentence
Regulators judge a health product by what you say about it, and more of what you say is now spoken live.
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Claims and creators
Train your creators the way pharma trains its speakers
Creators now carry medical-sounding claims for health brands, usually with no training at all.
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Clinicians and pharma
Why doctors look at wearable data and still don't use it
The 2026 AMA survey points to confidence and liability, and health tech can help with both.
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Clinicians and pharma
When your health app signs a pharma deal, your Q&A box becomes a safety system
Drug companion features bring pharma's rules with them.
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Categories under pressure
In mental health, people need to know who is speaking
Half of the most-watched advice is misleading and most apps lose their users within a month. What the research says about the expert voice.
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Categories under pressure
Femtech's hardest questions are asked in private
What 600,000 tracked cycles, a contraception review and a survey of doctors in training say about explanation and trust.
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Categories under pressure
How supplement brands can earn the authority they now borrow
Most American adults take supplements. What the claims rules, doctors and clinical trials say about trust a brand can defend.
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What comes next
Where the AI coach stops, and the expert starts
Every health app now has an AI coach. What the research says about trust, accuracy and when to hand over to a person.
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What comes next
Five questions to answer before your next expert session
The closing essay: who speaks for you, how often, what they may say, where the questions go and how you will know it worked.
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